Where Apple Are Going Wrong...

Well it's been a few days (almost a week) since I wrote my last blog post, and already I'm starting to feel like a naughty school boy for not doing something that I should have done. Not to mention the with-drawl symptoms I am getting from not writing.

So I thought today, I would write a post to let Apple know where they are going wrong. And because I because I know my opinion means a lot to them, I know they will honor it and completely re-write their strategy, launching the new iPhone 5 (whenever that may be) with a completely new look,  cut me in on the profit thus making me a millionaire over night. (Well.. you can but dream!).

I used an iPhone for a quite a long time in comparison to other handsets I've had. I even bought my girlfriend one for Christmas last year, so obviously, I appreciate that they are amazing phones. They are built to an extremely high standard, they look beautiful, and in terms of their touchscreen, they are more responsive than any other phone on the market. Quite simply, they are perfect... Which is where I think they fall flat.

To maintain their perfection, they have sacrificed a certain element that I think a lot of people (particularly Android users) want from a smart phone... They lack that element of fun!

When I hit the unlock button on my HTC One X, I am suddenly hit by a smoothly animated picture showcase. Beautiful images flying around the screen in Polaroid style frames which make me smile every time I unlock it - each one displaying in a crisp, sharp resolution making me smile in amazement at its performance, followed by an almost bigger smile as the memory of the photo which is being displayed. And because I have so many photo's on my phone, It's very rare that I am shown the same picture as last time. Making each time I unlock, a new reminiscing moment of happy times in my life...

OK... so maybe the above is a bit much, and making you want to grab a bucket... but it's just one of the simple things you can do with an Android phone which you can't with an iPhone. And of course, this is only one of the features you can set to the unlock screen... You can have a vast array of things displayed there to make your day so much brighter, including the local weather. Beautiful animation of what the weather 'could be doing' near you.. (although you could look out the window). You can have notifications up there also, allowing you to see who's been messaging / emailing or calling you without even having to go in to the phone, which can be simply dragged into the unlock ring, transporting you instantly to whatever app is delivering this notification. 

You can even display your latest Footprints updates up there... Instantly displaying your closest friend's and family's latest Facebook and Twitter updates. All of which you don't get from an iPhone.

Other little things an iPhone can't do which Android does effortlessly are the widgets... And we all love our widgets. I'm particularly fond of my newest widget which set me back a whole £1.60... Ouch! The Pure Calendar widget, (linked directly to my Google ID) displays all my calendar entries on the home screen, allowing me to see where I'm supposed to be and what I'm supposed to be doing over the coming week without making a mess of my home screen. This fully customisable app can be set to a small font with a transparent background so that it doesn't take away from your favourite wallpaper in the background... Now to me, that's perfection :)

I'm not gonna go on listing all the little functions and widgets that are available on Android but not on iPhone... But I will end this with 2 quotes that I've had from Sally and my Mum...

Sally on the iPhone:
The iPhone does exactly as you expect, as soon as you take it out the box, or tap on one of the apps, you know exactly what its going to do.... It lack's fun!

Mum on her HTC Sensation XL:
I can always find some new function/feature, each time I play with it. It's smooth and fast and never had any issues.

So there you go Apple... Make your next iPhone a little more exciting, make it a little less user friendly, and most of all... MAKE IT MORE FUN!!! :)


If like me, your a fan of all things tech, including Android... Check out my mates blog. Relevant Social Media. It's full of interesting articles including a Full Serving Of Ice Cream Sandwich and the new Samsung Galaxy SIII (boooo). Not just pushing this blog because he's a mate... it genuinely is a really good, easy reading and informative blog... So check him out!